3.What kind of media institution will distribute your media product?

Major magazine publisher are

      

IPC Media are the UKs leading consumer magazine and digital publisher here some of the magazines they publish

·         NME

·         Nuts

·         LOOK

·         Country Life

And a lot more

IPC Media is owned by time Inc. and they are a consumer magazine and digital publisher in UK and they sell over 350 millions of copies each year.

They can reach a larger audience and can get my magazine to more people, they can print a lot more copies as they have the funds. My magazine would be on the top shelves in shops which allow more people to see it. This allows me to give free discounts and allows me to place my magazine on the top shelves of stores. I can give a free preview of my magazine like the first few pages which allow sales for my magazine to increase. With major publishers they can use vertical and horizontal integration which allows major publishers to distribute their products in the marketplace to which gives them more power.

The problems are that it going to be a competitive market as other music magazines compete with one another and that my magazine might not be able to compete with the NME or other music magazines. IPC produce a lot of different magazines which can be hard to even place in the marketplace and get IPC to publish my music magazine

With indie publishers It would be more creative and would have a lot more quality but they might not be able to print more copies because they would be lacking funds and it might be hard for my magazine to be seen by more people and it would be hard for me to make money of my magazines as I gave to pay a lot to the indie publishers. Indie publisher are in a disadvantage as they can’t pay for all the exclusive features that major publisher have like allowing discounts and placing magazine in the front of shelves.

Some indie music magazine are Fader which focus on underground and upcoming artists. Fader hosts events and music festivals with upcoming artists and some mainstream artists.

However online magazines would be a lot cheaper and my magazine would be free! I would use social network sites to help me promote my magazines and people can view it for free but I would place ads to help me generate revenue. By placing the magazine on my website I can use social media to get attention. I can then make my magazine compatible with Mobile phones as more people are getting smart phones.

As my magazine is not being published by a major company I can’t give free discounts and try and place my magazine in the front spot. I can try and place it on other website which have the same audience type as my magazine which also can help me gain more people reading my music magazine and this would allow me to generate more money as adverts would be placed around my music magazine. I can also ask other online based companies to place ads on their websites so that more people can visit my website and read the music magazine.