5.How did you attract/address your audience?

The images I used in my magazine allowed to me to attract my audience, by creating a hyper real image that my target audience dream and aspire to, my magazine is able to sell them the dream. The way I represented the artist on the main cover also helped attract my target audience, my magazine changed the ideology of hip hop and rap artist are gangsters, wear really baggy clothes and sag the trousers. I changed that meaning by portrayed this artist by look smart and wearing a suit, I challenged that stereotype of hip hop and rap artist on my music magazine.

I also used freebies or incentives which attracted my audience to my magazines like free steam codes which could only be activated when they visit my magazine website and type the code in, this is called synergy when using other media platforms to work together. My target audience can subscribe to my website and they can receive additional features like more images which are not on the magazine. As I’m using online publishing as my distribution for my magazine I can give digital copies and   Another thing I have done is that I gave my target audience a free digital copy of my magazine demo so that they can read a few pages which can also attract them to my magazine.

Some other theory’s which I used in my music magazine is the uses and gratifications theory. I included entertainment, social interaction and information in my magazine. I used buzz words like ‘exclusive’, ‘New’, ‘Trill’ and ‘Cool’ they make my magazine more entertaining, attract the audience with words which appeal to them and this makes them feel a step closer to their dreams. To reach more of my target audience I placed social network sites like Twitter, Facebook, YouTube and Instagram on my magazine, this increases social interaction where i can communicate with my target audience. I can post images on the magazine Facebook page, tweet and speak to some of the audience using twitter and I can allow exchange to take place by using Instagram by asking the audience to send in their pictures to be used in the ‘top fan of the month’ article in my magazine. Upload exclusive interviews with artists on YouTube, unseen footage of artists doing things in their daily life. Since my magazine is about hip hop and rap there would be a group of people which will talk about my magazine and they would be engaged with my magazine, this creates a sense of community.  There Is also a lot of information in my magazines which is about new music coming out in the next few months, new hip hop and rap artist which are about to become huge, new music videos which are out and which are the top hip hop and rap artist of the month. This informs my target audience and they can be updated with what’s going on in the hip hop and rap genre.